Question 1

Who are Lextrous?

Accepted Answer

Lextrous are a collective of highly experienced writers and marketers, based in Australia, India, New Zealand, and South Africa. The agency was created by siblings Chaitra and Chetan Rao. The writers and marketers were created by their respective parents.

Question 2

How long have you been doing this?

Accepted Answer

Our team has been transforming ideas into clarity and persuasion since 2003. We officially formed Lextrous in 2020.

Question 3

Do you have prior experience working with solopreneurs / startups / large enterprises / brand agencies / our industry?

Accepted Answer

Yes, yes, yes, yes, and probably yes -- unless you are in the espionage "industry". We find that spies tend to avoid us, given our penchant for work that gets noticed, rather than the inconspicuous variety. (We have written books for some exspies, though.)

Question 4

Can you write in a specific style that I want?

Accepted Answer

Certainly. On each project, a dedicated writer works with you to determine the language and stylistic parameters that best fulfil the needs of that assignment. What's more, all work goes through a thorough editorial review, so every word is true to type.

Question 5

British or American English?

Accepted Answer

Either. You decide. We can also tailor content to suit other regional styles, including Australia, Canada, New Zealand, and South Africa.

Question 6

What types of projects do you take on?

Accepted Answer

Data-driven, journalistic content with information gain.(https://searchengineland.com/what-is-information-gain-seo-why-it-matters-429763) The kind of thing that LLMs and AI tools simply cannot match. At least, not yet. You can find examples of our work here.(https://drive.google.com/drive/folders/17iocA20UYHqcfX_-At22KHJO4F_t3En4?usp=drive_link)

Question 7

Who comes up with the ideas for my content?

Accepted Answer

If you already have a clear content strategy in place, we will ensure high-quality execution of your existing content map. In case you don't, we also design content strategy to meet your business goals.

Question 8

What if I want to know something else about you?

Accepted Answer

Send us an email,(javascript:void(0)) please. Unlike other folk, we quite enjoy answering emails. Thank you.

Great writing isn't about using words. It's about choosing them.

All your questions about our word choosers, answered.