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Great writing isn't about using words. It's about choosing them.

All your questions about our word choosers, answered.

  • Who are Lextrous?
    Lextrous are a collective of highly experienced writers and marketers, based in Australia, India, New Zealand, and South Africa. The agency was created by siblings Chaitra and Chetan Rao. The writers and marketers were created by their respective parents.
  • How long have you been doing this?
    Our team has been transforming ideas into clarity and persuasion since 2003. We officially formed Lextrous in 2020.
  • Do you have prior experience working with solopreneurs / startups / large enterprises / brand agencies / our industry?
    Yes, yes, yes, yes, and probably yes -- unless you are in the espionage "industry". We find that spies tend to avoid us, given our penchant for work that gets noticed, rather than the inconspicuous variety. (We have written books for some exspies, though.)
  • Can you write in a specific style that I want?
    Certainly. On each project, a dedicated writer works with you to determine the language and stylistic parameters that best fulfil the needs of that assignment. What's more, all work goes through a thorough editorial review, so every word is true to type.
  • British or American English?
    Either. You decide. We can also tailor content to suit other regional styles, including Australia, Canada, New Zealand, and South Africa.
  • Can I see samples of your past work?
    All our work for clients is covered by strict non-disclosure agreements, so, unfortunately, no. But why not do one better, and use our helpful briefing tool to request your first free sample chapter or blog post? It takes less than six minutes, and carries zero risk for you.
  • What types of projects do you take on?
    1. Ghostwritten books: fiction, 'faction', and non-fiction, including novels, novellas, biographies, memoirs, and so on. 2. Ghostwritten web content: blog posts and landing pages.
  • What types of projects do you NOT take on?
    Brochures, leaflets, flyers, advertisements, posters, and so on. We've done too much of that sort of thing already.
  • Who comes up with the ideas for my book / web content?
    If you already have a clear concept in mind, we will ensure high-quality execution of your ideas. In case you don't, we also offer ideation to come up with concepts to fulfil your project's goals.
  • Can you also help me publish the book you ghostwrite for me?
    We can put you in touch with good literary agents and we can also help you self-publish.
  • What if I want to know something else about you?
    Send us an email, please. Unlike other folk, we quite enjoy answering emails. Thank you.
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